Photos
I have a lot of criticisms of how clothing gets sold and I've written some about that elsewhere.
At the time, I imagined having just photos of the clothes and no models. At this point, I am thinking of having models in different shapes, sizes and ethnicities and finding some means to downplay face and hair and highlight THE CLOTHES.
It's intended to be business casual, so I am thinking models should have hair shoulder length or shorter or have it put up if they have long hair.
People aren't good at imagining how a piece looks on a body when you only photograph the clothes while they are laid flat. I think it will help to have models but I want the photos to help real people with ordinary bodies imagine themselves in custom-fit, made-to-order pieces that will help them achieve their best look instead of them subconsciously thinking "I want to look like HER!" and buying the outfit when the outfit has no hope of making you look like her.
This photo is my touchstone for how to present the line. It's two models in different patterns, one with pink, yellow and white and one with pink, yellow and black. But you can imagine them being part of the same wardrobe.
But it's not business casual. Here's another photo with two models in pieces that could be part of a wardrobe and they are suits.
At the time, I imagined having just photos of the clothes and no models. At this point, I am thinking of having models in different shapes, sizes and ethnicities and finding some means to downplay face and hair and highlight THE CLOTHES.
It's intended to be business casual, so I am thinking models should have hair shoulder length or shorter or have it put up if they have long hair.
People aren't good at imagining how a piece looks on a body when you only photograph the clothes while they are laid flat. I think it will help to have models but I want the photos to help real people with ordinary bodies imagine themselves in custom-fit, made-to-order pieces that will help them achieve their best look instead of them subconsciously thinking "I want to look like HER!" and buying the outfit when the outfit has no hope of making you look like her.
This photo is my touchstone for how to present the line. It's two models in different patterns, one with pink, yellow and white and one with pink, yellow and black. But you can imagine them being part of the same wardrobe.
But it's not business casual. Here's another photo with two models in pieces that could be part of a wardrobe and they are suits.
